When a long-time client decided to step away from the Boys & Girls Club of America, they turned to Flannel to help reimagine their identity. Enter The Zones: a vibrant, after-school and summer youth enrichment program in Santa Rosa. We developed everything from the name and logo to environmental graphics, website, and copywriting, creating a bold, dynamic brand that reflects their mission to empower kids aged 5–18. With a cutting-edge curriculum and a newly remodeled space, The Zones is all about helping young minds explore, grow, and thrive during critical non-school hours.