Our Approach
Great design starts with understanding your brand. We craft visuals, websites, and experiences that feel authentic to who you are today while showcasing your brand in its best future light—think of it as “dressing for the job you want, not the job you have.” For us, simplicity is the ultimate sophistication. By simplifying every detail—whether in a user-friendly interface or clear, effective copy—we create results that truly resonate.
A True Partnership
We see ourselves as your creative partner—collaborating with you every step of the way to bring your vision to life. Many of our clients have been with us for over a decade, a testament to the trust, empathy, and genuine relationships we build. We especially love working with mission-driven organizations, whether they’re advancing education or changing the world for the better. That alignment inspires us to create work that matters.
What We Do
While we excel at isolated design projects, we’re in our element on ground-up projects, blending strategy, design, and functionality to craft seamless, thoughtfully branded user experiences. From the continuous evolution of the Tuck School of Business website to our impactful creative partnership with the Cure Blindness Project, our portfolio reflects both creativity and technical precision.
Why Higher Education & Non-Profits?
We thrive on working with organizations that are mission-driven. Higher education and non-profits share an authentic, purpose-driven focus that aligns with our values. The people we work with in these fields care deeply about the quality of their work—and so do we. That shared dedication creates a foundation for collaboration and creativity that’s truly rewarding.
We’re also particularly adept at working within the unique complexities of higher education and non-profits. Navigating committees and balancing input from multiple stakeholders is second nature to us. In fact, we often help clients streamline these processes to make their projects more effective.
Why Flannel?
With over 20 years of experience, Flannel offers the expertise of a large agency but with the personal attention of a boutique firm. We’re small, friendly, and approachable, and we genuinely love what we do—and who we do it for. If you’re looking for a creative partner who cares as much about your mission as you do, let’s talk.
Our Team
Dennis Derammelaere
Founder, President
Brian Hamby
Senior Developer
Liz Derammelaere
Account Manager
Erika Felkins
Content Manager
Liz Gemignani
Designer