When Dartmouth Medical School made the monumental decision to rebrand as the Geisel School of Medicine at Dartmouth, they selected Flannel to craft a logo and identity worthy of their legacy. No pressure, right? Drawing from the school’s 200+ years of excellence in medical education, research, and innovation, we designed a shield-style logo steeped in symbolism: the Rod of Asclepius for healing, a book representing the pursuit of knowledge, the iconic Lone Pine for Dartmouth’s storied heritage, and water for both healing and the nearby Connecticut River. Named in honor of Dartmouth’s most famous “doctor,” Theodore Geisel—Dr. Seuss—this project combined rich history with modern vision, showcasing why Geisel remains one of the nation’s most prestigious and innovative medical schools.
